And there is no doubt that this event 'worked'. Children and adults faces exuded joy and there was high demand for a bounce. And why it worked, might seem obvious...who doesn't want a FREE bounce on the biggest bouncy castle they have ever seen?
But I believe the success of the event went well beyond the obvious. It was an event which brought all ages together. Kids played with other kids, and also with their parents and grandparents. Adults were there together, as were groups of teens.
What I found fascinating to watch unfold was the same and also the different ways everyone interacted with the piece and the connections that were made.
Different groups also experienced connection with each other. Most young children were immediately drawn to play hide and seek behind the columns, or in my daughters case, in front of the sculptures with her hands clamped firmly over her eyes. Small groups of children were to be found around every turn, their squeals and giggles in anticipation of being found cementing a bond. Parents and grandparents nodded, smiled and chatted to each other in solidarity, exclaiming their exhaustion in comparison to their children's boundless energy. Older kids ran boisterously across the castle in energetic games of chase and teens were found to be intermittently bouncing, then using the castle as a unique meeting spot, sitting around having a chat, leaning against the sculptures, oozing cool!
And difference was tolerated and respected. Older kids were careful of the younger ones, apologies freely forthcoming if anyone was bowled over with exuberance.
So whilst this was surely about a truly awesome bouncing experience...in my opinion, it went way beyond the bounce. Well done PIAF!